In the early days, Vega's logo was typographical. As our brand evolved, we changed the logo to what it is today. The colours red, green and yellow were chosen to represent health and nature. The light rays bear testimony to the origin of our name: the star Vega.
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It is too easy to say "Our customers only care about price. There is no point in developing a premium brand". Our idea was different. We developed Vega with meticulous attention to quality. The superior quality and relative affordability of our products have been instrumental in our rapidly increasing popularity in multiple markets.
The Vega you see today is our umbrella brand, representing attractive premium products that are healthy and delicious. Commited to quality, it endorses our slogan 'Better food for better life!TM' and our promise to deliver everyday eating enjoyment. This promise spans all 13 product categories: edible oils and fats, dairy products, pasta, pastes, canned meat, canned fish, canned vegetables, confectionery, sauces, dressings and dips, seasonings, snacks and beverages.
