Origination

When it comes to sourcing, the world is our playground. Currently we source our products from countries across all 5 continents, including but not limited to Brazil, New Zealand, the USA and South Africa.

Core competency plays a crucial role in the success of any business. We have identified our core competency in the domains of sales, distribution and brand building. To consistently focus on our success drivers, we have consciously decided to outsource our production function.

Although we understand the challenges that come with outsourcing, there are some potential benefits which we leverage on. An immediate benefit is the headstart enjoyed by an experienced vendor as opposed to a new entrant setting up its own production facility.
 

Our sourcing function can be broadly categorized as follows:

1)     Product identification
2)     Vendor identification
3)     Robust vendor selection and fitment process
4)     Product taste formulation including creating our own recipe
5)     Periodical contracts to ensure price stability and continuity of supply
6)     Analysis of the global scenario to ensure we can maintain cost leadership and consistent quality.

We work very closely with our vendors as we believe both parties are part of a larger cause – the Vega Brand. Our inputs on production flow leads to efficient production whereas our inputs on quality control ensure our products are of premium quality. This is integral to the fulfillment of our brand promise 'Better food for better life!TM'.