Our Business

We source an extensive range of products from over 17 countries across the globe and sell them to over 30 countries in Africa and Asia. Our products range from biscuits to corned beef to rice and tuna, with a sum of more than 35 product types and more than 150 variants.

Our value chain derives strength from the following five pillars of functional excellence:

 1. Sourcing

• Quality products
• Competitive prices
• Uninterrupted supply 

2. Supply Chain (Origin to Destination)

• Competitive freight rates
• Efficient movement and tracking of cargo
• Smooth and error-free documentation

3. Importation, Clearing and Warehousing

• Sound knowledge of operations
• Efficient clearing mechanism
• Excellent warehousing system and process

4. Distribution and Redistribution

• Placement of products in as many shelves as possible
• Optimized credit management balancing risk and returns
• Careful nurturing of strong relationships with trade partners

5. Building Brand Equity

• Consistent generation of demand through new product launches and product modifications
• Long and short-term marketing strategies to command premium brand appeal