Our first leap forward

In early 2005, we were born, or re-born as a separate venture from our parent company, the Kaybee Group. Fully equipped with our existing market knowledge, professional expertise and solid risk-management capabilities, we embarked on our new journey to bring premium products at affordable prices to our chosen markets.

Our approach was logical and systematic. First, we extended the core team to beef up our brand experience. Next, we engaged Saatchi and Saatchi as our Strategic Brand consultants. The result of our planning and efforts is a brand that seamlessly blends the best of modernity and tradition.

We are modern, yet traditional—our packaging and marketing are modern and up-to-date, our tastes authentic and comfortably traditional. We stuck to our core belief: 'Better food for better life!^TM', and embraced the African consumers as our extended family, giving them the quality they deserve at competitive prices too attractive to resist.